CV, Resume & LinkedIn
Translating strategy into a high-impact resume, CV, Linkedin profile or other materials. We make every word count.
Your CV, resume and LinkedIn profile are probably working against you in ways you probably don't realise; candidates that demonstrate professional excellence in this area are rare. The barriers have never been higher, including ATS systems, complex algorithms, busy recruiters, networking cliques, six-second readability tests and huge volumes of generic AI output. We've spent two decades immersed in this process and we know exactly what gets you seen, shortlisted and hired.
“The difference between the role you want and the role you get often comes down to a single document. Make sure yours is exceptional.”
The problem
At senior levels, most executives are significantly better than their CV, resume or LinkedIn profile suggests. ATS systems filter before a human sees your name. Generic AI output floods every application process. Busy recruiters make snap decisions in seconds. And the hidden job market - where the best roles are - is invisible to anyone without a strategy to access it. The barriers have never been higher and the cost of getting it wrong never greater. However, these challenges represent an opportunity, as well as a threat.
The award-winning solution
Writing to deliver strategic career plans is a rare skill. Devin co-wrote a TORI award winning resume and has two decades of insider knowledge, with the expertise to translate a complex career into something compelling, concise and perfectly targeted. What makes him different is a unique background that has given him a deep, practical understanding of how executive hiring works from all angles.
Former marketing copywriter whose writing combines academic precision with persuasive punch.
Most writers or coaches have never hired anyone. Most recruiters have never been a writer.
Ten years of executive search firm experience as a senior recruiter leading CFO / GM search processes.
In-house talent acquisition experience at Google, ABF and Adecco RPO, embedded inside HR functions.
In-depth understanding of three different recruiter models (search firms, RPO, HR / talent acquisition).
Challenges we overcome
80% of applications never reach a human. ATS optimisation isn't optional.
Generic AI output is flooding every shortlist. Distinctive writing has never mattered more.
Your LinkedIn profile is being judged before you know you're being considered.
A weak cover letter can undo an otherwise excellent application.
Inconsistent personal brand across touchpoints undermines credibility.
Materials need to work for diverse audiences; first-stage recruiters, HR, hiring managers and boards.
How we'll work
Step 1: Deep dive & narrative development
You'll start with a career strategy session, which is included with all engagements. This goes beyond information-gathering; together we define your positioning, establish your differentiation and build a narrative that will resonate with decision-makers. Patterns emerge, strengths crystallise and a picture forms. Most executives have never articulated this clearly.
By the end of this process, you'll have complete clarity on what you offer. The process here will be the same wherever you are in your journey, whether that's an active job search, recent layoff, sector change, first NED role or building a portfolio.
Step 2: Strategic architecture
Every document is built from scratch around your narrative, your targets and your market. Your CV or resume is structured for both the human reader and the ATS algorithm, sophisticated, precise and built to get you noticed.
Your LinkedIn profile is written as a complement, not a carbon copy, warmer, more personal and optimized for inbound contact from the right people.
Cover letters, executive bios, NED documents, personal statements are all aligned to your career strategy. One coherent story, one consistent voice.
For senior executives who have earned a public profile, we research and write Wikipedia entries that are accurate, well-sourced and built to survive editorial scrutiny.
Step 3: Unlimited iterations
First drafts are delivered inside four business days, but we don't stop there. Our guarantee means you will have as many drafts as the work needs until you're happy. We'll make sure that nothing contradicts, nothing conflicts, with every touchpoint reinforcing the same compelling narrative.
Interview preparation, package negotiation and ongoing coaching can then take you all the way through to accepting an offer.
Benefits
Self-awareness & confidence
The consultation process does more than produce raw material. It helps you understand your own strengths, articulate your value and approach the search with a confidence that comes from genuinely knowing what you bring to the table.
Many clients tell us it's the most useful career conversation they've ever had.
Prize-winning writing
TORI-recognised writing at a standard most CV writers never reach. Devin's background as an American Literature graduate and advertising copywriter gives his writing an authentic, engaging quality that sets it apart from the competition, especially AI.
A distinctive, consistent personal brand
Every document tells the same story with the same voice. Your value proposition resonates with everyone from first-stage researchers to senior search partners, HR managers and board-level peers.
A blueprint for the future
Every document we create is a living asset you can adapt as your search evolves. You'll leave with the tools and knowledge to tweak your materials for different targets without starting from scratch.
A high-ROI investment where it matters most
Having a great CV or resume is the single most effective way of maximising the impact of your job search. It reaches every decision-maker before you do, prompts calls, attracts interviews, primes conversations and determines how people feel before they meet you. Getting it right is the engine of your entire search; nothing else works as hard or as consistently on your behalf.
“Your next move should be your best. Let's make sure the right people agree.”
Pricing
Pricing varies based on project complexity. Contact us for a tailored quote.
Frequenly asked questions
What's the process for writing services?
We start with a brief questionnaire and review any existing materials. We then schedule a consultation, usually 90 to 120 minutes, occasionally longer. We take as long as it takes, no restrictions. First draft follows within four business days, then a collaborative review process with as many rounds as the work needs.
How much does this cost?
We discuss pricing on the discovery call once we understand your requirements, seniority, role complexity and timeline. We don't publish fixed prices because every engagement is different and because a brief conversation ensures it's the right fit from both sides.
What is your turnaround time?
Standard turnaround is four business days from completion of the consultation. Express options of 24 or 48 hours are available for urgent deadlines. Please mention any urgent timelines as early as possible.
Is coaching included?
Coaching is central to everything we do, not an add-on. The consultation goes well beyond gathering information. We explore your strengths, your narrative, your differentiation and your targets. Many clients describe it as the most useful career conversation they've ever had.
Why does my LinkedIn need to differ from my resume?
A resume or CV is a formal document targeted at a specific role. A LinkedIn profile is a living personal brand on a social media platform that works continuously in the background. It needs to tell the same story, but the tone is warmer with a structure that will engage an online audience. The goal is to complement your applications with an engaging, authentic balance, as well as to attract inbound messages rather than respond to specific opportunities.
Do I need a cover letter?
It's usually best to send one as the data supports it; 74% of in-house decision-makers like to see one, whether it's been requested or not. A weak cover letter can completely undo an otherwise excellent application. Over 80% of hiring decision-makers give preference to candidates who submit a good one.
Why choose Vantage Point?
Two decades as a recruiter, writer and coach gives Devin an insider's insight that most competitors don't have. He's helped thousands of senior executives including several hundred CFOs, CMOs, CTOs and CHROs to secure the positions they want. Nothing is delegated. Your work is handled personally, start to finish, unlike larger firms where an impressive founder is the face of the business, but junior writers do the work.
What about using AI?
AI raises the floor but not the ceiling and it certainly doesn't raise your game to the level of excellence your career deserves. An AI document will likely have gaps, errors and invented content. Worst of all, it will contain generic ideas, phrasing and summaries, and AI will mislead you, not only about how brilliant you are, but also how effective its output is. You will look like every other AI candidate, and to a practiced eye, it's obvious. The value of working with an expert isn't just better writing with an authentic human voice. It's the coaching conversation, the strategic positioning and the insider knowledge of what actually gets executives hired.
What level of seniority do you work with?
About half our clients are CFOs, FDs, senior VPs of Finance and their direct reports. The other half are mid-level to senior executives across all functions, primarily marketing, HR and technology.
What are your qualifications?
Graduate in American Literature, Universities of Sussex and California (UCSB). Executive coaching course, University of Cambridge. NCFE-Qualified Counsellor. Ten years as a senior finance recruiter at top search firms, plus Google, ABF and Adecco (specialisms CFOs, GMs, tech sector). Eight years as senior writer, coach and outplacement specialist with the UK's market-leading career services company, City CV.
Ready to get started?
The first conversation is free. We'll talk through where you are, what you're targeting and whether we're the right fit for the work ahead. Contact us today.
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