LinkedIn Optimization
LinkedIn is where executive careers are won or lost. Which will it be?
LinkedIn has become the primary hunting ground for executive search. It's the primary source of candidates for headhunters, talent acquisition teams and hiring managers who use it to find, assess and approach senior candidates. A weak or generic profile doesn't just fail to attract opportunity, it actively undermines your credibility.
"The executives who get headhunted the most probably aren't better, or luckier, or working harder than you. They're just more visible to the algorithm."
Why LinkedIn Matters
LinkedIn has become the primary hunting ground for executive search. But a great profile isn't just about being found, it needs to complement your CV rather than repeat it, and feel human and authentic rather than like a polished press release. That balance is harder to strike than most people realise.
What we optimize
Coaching on how to to get the best from your profile
Headline that positions rather than just describes
About section that tells a compelling, authentic story
Experience sections that demonstrate impact
100 skills aligned to target searches
Keywords that get you found by the right people
Advice on profile settings, membership and habits to maximise visibility
Visual design recommendations on banner and photo.
The process
Step 1: Strategy and positioning
A career strategy session is included with all written work. Before we write a word, we agree what you're targeting and who needs to find you. LinkedIn optimisation without a strategy is just decoration. We need to know who your audience is, what their drivers are and how to influence their decision-making.
Step 2: Deep dive consultation
The same coaching conversation that underpins our resume and CV work. Your narrative, your achievements, your differentiation, all translated into LinkedIn's format and optimized for its algorithm.
Step 3: Full profile rewrite
Every section rewritten from scratch. Conversational where a resume is formal, personally engaging where a resume is functional and strategically structured to attract inbound messages from the right people for the right roles.
Step 4: Review and refine
The same firm unlimited commitment to excellence. As many iterations as the work needs. We don't stop until you're completely happy.
Benefits
Get found before the job is advertised
The hidden job market lives on LinkedIn. An optimized profile puts you in front of search firms and hiring managers before a role ever reaches an online job board.
Control your first impression
Everyone who Googles you lands on your LinkedIn profile first and forms a judgement. Confirmation bias means this first impression will go on to influence what they think of you throughout the rest of a hiring process and beyond. Make sure what they find works for you.
Attract the right inbound
Stop applying and start being approached. A strong profile reverses the dynamic and brings the right opportunities to you.
Consistent personal brand
Your LinkedIn profile and your CV tell the same story, with the same narrative thread, targeted at the same opportunities. Nothing contradicts, nothing conflicts.
The same cast-iron guarantee
Unlimited revisions, same expert throughout, no AI slop.
"Search firms aren't waiting for your application. They're already on LinkedIn, looking…and judging"
Pricing
Pricing varies based on project complexity. Contact us for a tailored quote.
Frequenly asked questions
Why does my profile need to be different from my resume?
A resume or CV is a formal document targeted at a specific role. A LinkedIn profile is a living personal brand on a social media platform that works continuously in the background. It needs to tell the same story, but the tone is warmer with a structure that will engage an online audience. The goal is to complement your applications with an engaging, authentic balance, as well as to attract inbound messages rather than respond to specific opportunities.
Can you tell me how to make the most of LinkedIn?
All part of the service. Clear advice on visual design, photos, banners, membership, engaging with the platform, recommendations, endorsements, skills, keywords, profile visibility settings, open to work preferences, recruiter settings and connection strategy are all included as part of the engagement.
How long does it take?
This depends on whether you have time pressures. For most clients, we will create then refine the resume, which will take 2 - 4 business days, then move to a LinkedIn profile as part of that process. First drafts for LinkedIn usually take 1-2 business days.
Can we work on LinkedIn without the resume?
Absolutely, LinkedIn-only engagements are are available, although we'd always recommend doing both together. A separate 'LinkedIn Only' consultation typically runs 60 minutes. First draft within four business days, then review and iteration until you're happy.
Ready to get started?
The first conversation is free. We'll talk through where you are, what you're targeting and whether we're the right fit for the work ahead. Contact us today.
